What is Aquira?
Aquira is a powerful and highly flexible Traffic system designed for local and national sized radio businesses. With its modern user interface Aquira provides real time access to sales and inventory data, and a vast range of scheduling, billing, and reporting options . Aquira helps you manage clients, prospects and sales team call activity. Aquira is the innovative solution to all your traffic needs.
Aquira controls commercial scheduling, invoicing, edits, stores scripts, and provides instant sales and revenue projection reports. It manages clients, contacts, client calls and proposal revenue reports – according to your permissions as account manager.
What businesses benefit most from Aquira?
Radio stations for contract/schedule management and accounts receivable all benefit. Creative teams for script management and Sales teams for client management.
How does Aquira manage my client database?
Aquira maintains a database of client information. The database tracks clients, prospects, and business contacts ; Aquira logs sales calls and provides follow-up reminders for sales people. It categorizes and sorts clients as needed for targeted mail merge, direct mailing of newsletters, special event invitations or announcements.
How are contracts handled?
Contracts are entered into Aquira, or submitted from Aquira for review and acceptance. Default codes from clients can be used to make data entry fast and accurate. Copy and Repeat functions help speed your work.
For example, one spot line can be split automatically across multiple stations. Enter contracts as far into the future as needed – there is no time limit for future scheduling. Key in weekly or monthly spot lines. Chargelines invoice package contracts and production fees, while Costlines track station costs for net revenue reporting.
What about scheduling?
All commercials are scheduled when entered, so available time reports are instant and always up-to-the-minute. Schedule warnings are automatically highlighted, and if any rules have been broken and you need to perform last minute changes to schedules, simply drag and drop spots directly on or between the logs. Yes, that means you can open multiple logs at the same time.
Client and product clashes are automatically highlighted. Schedules can be printed or exported to various automation systems. Aired times for commercials can be imported from some automation systems for reconciliation.
What reports are available?
Create reports from scratch, use one of the many system reports, or modify a system report and save it as your own.
Aquira reports include:
- Schedules reports
- Sales and revenue projection reports
- Commission reports
- Accounting reports
What about invoicing?
Within Aquira, there is a complete Accounts Receivable system to handle invoicing, receivable amounts and overdue reports . Aquira’s role based security ensures that the right people have the right access to the right information.
How does it handle scripts?
In the Creative section of Aquira, copy can be written and attached to the contracts and media/automation code. The Copy Editor now provides full editing functionality. Print scripts or e-mail them directly to the client for approval.
What type of computer do I need to run Aquira?
See our Technical Requirements page for details.
How is Aquira different to Airwaves?
Aquira is the next evolution of Airwaves . Aquira is packed with hundreds ofnew usability, performance, and management improvements , all based on our valuable customer feedback.
Of course, Aquira looks different than Airwaves, with its modern easy to use interface, but the most significant differences can be found in Aquira’s secure, scalable, design . Aquira supports single-station to multi-station or multi-location configurations. Combine this with its customizable report writer, and the rock-solid security features needed to manage secure local and remote access, and you have one very powerful traffic tool.
